Distribute the Unexpected
Welcome to Umami, where we turn the ordinary into the extraordinary.
Since 2020, we have been the partner of choice for the distribution of alcoholic and non-alcoholic spirits in Belgium and the Grand Duchy of Luxembourg.
We are more than just a distributor: we are experts in brand representation, promotion, and activation, with an innovative approach that combines professionalism and passion.
We represent a limited number of brands, with no competition between them, to provide each the focus they deserve during every sales visit.
Comprehensive Expertise
At Umami, we understand that every brand has a unique story.
We offer a range of services to amplify this story:

Representation, Sales & Promotion
We put your products in the spotlight with tastings, activations, and campaigns that energize the market. We handle orders and deliver them to clients.

Branding & Digital Marketing
With our expertise in digital marketing, we design impactful campaigns and branding strategies that resonate with your target audience.

Logistics & Reporting
We store your products under optimal conditions. Thanks to our expertise with the Odoo ERP system, we manage the purchase-sales-logistics flow smoothly and efficiently, while providing accurate reporting for transparent monitoring with our suppliers.

E-commerce
If you wish, we can integrate your products into the online marketplace, ensuring optimal presence across all platforms.

Expert in No & Low Alcohol
We recognize the growth of the non-alcoholic beverage market and offer specialized representation for these products.
Presence Across All Channels
Wherever your products need to be, we will be there.
We serve a wide range of distribution channels in Belgium and Luxembourg, ensuring comprehensive coverage:

Horeca

Gourmet stores & organic shops

Retail - Supermarket

Event organizers

Wine merchants, Drinks & brewers
Tailored Solutions for Businesses
Umami is also your preferred partner for corporate gifts. We offer customized solutions that reflect your company culture to thank your staff, clients, and suppliers.
A Dedicated and Versatile Team
Our dynamic team consists of four Brand Ambassadors, true field representatives who embody the essence of your products with enthusiasm and expertise.
A Junior Internal Sales person ensures the essential link between these ambassadors and marketing, providing the necessary sales tools and closely monitoring results. The Junior Communication Manager, content creator and digital strategist, maximizes the online visibility of your brands.
Additionally, our Manager of Supply - Finance - HR ensures that every aspect of distribution is perfectly orchestrated to guarantee optimal operational efficiency.
Leading this team is our CEO François, who also serves as Sales & Marketing Director, combining strategy, vision, and a keen sense of opportunities, supported by solid, supportive, and experienced shareholders.
Why Choose Umami?
Choosing Umami means choosing a reliable, experienced, and flexible partner.
We combine professionalism, expertise, and a strong touch of creativity to make your brands shine in the Belgian and Luxembourg markets.
We represent a limited number of brands, with no competition between them, to provide each with the focus they deserve during every sales visit.
Our commitment to quality and our client-centered approach ensure you achieve tangible and measurable results.
Ready to get started with us? Contact us and let us turn your vision into success.